Advertising Archives

Feb92024 by Paul LinusNo Comments

Expert tips for cost-effective advertising and lead generation

Advertising

In the fast-moving world of online ads, where every click matters, striking the perfect balance between cost and lead quality can be tough. Many businesses, like ours, have learned this lesson the hard way, experiencing the frustration of pouring resources into broad advertising campaigns only to reel in a sea of low-quality leads. Through smart tweaks and a clear focus on quality, we've not only cut ad costs but also ramped up conversions. In this detailed guide, we'll explore the tactics that drove our success, providing useful tips for businesses of any size to reach their ad goals. Crafting a Winning Advertising Strategy: 7 Key Optimization Steps Leverage Seasonality to Your Advantage Understanding the ebb and flow of consumer behavior throughout the year is key to maximizin...

Jul132023 by Carol JamesNo Comments

4 Tried and Tested Tips to Make Your TikTok Videos Go Viral

Advertising

Are you wondering how to get TikTok followers and likes? TikTok is one of the fastest-growing social media platforms, with over a billion active users. With its algorithm that favors viral content, it’s no wonder that it has become a haven for creators looking to gain fame and followers. However, going viral on TikTok is not easy, especially with so much competition. In this article, we will share four tried and tested tips to make your TikTok videos go viral. Tip #1: Create Engaging Content The first and most important tip is to create engaging content. TikTok users have a short attention span, so you need to capture their interest right away. One way to do this is by understanding your audience. Knowing what they like and what they dislike will help you create content that resonate...

Nov282021 by Paul LinusNo Comments

Advertising trends on industry horizon and business models

Advertising

The new global power structure, the planet's changing environment, the new economy, the aging of the baby boomers and the growing role of women in society are just some of the factors that advertising, marketing, public relations and branding must adjust to, even in the near future. Three of the industry’s best known futurists have offered a variety of ways the industry will, or at least should, change. Here are some of those ways. Michael Richarme of Decision Analyst Inc. Michael Richarme, a senior vice president for Decision Analyst Inc. of Arlington, Texas, offered these insights in the World Future Society’s Futurist Magazine: Youth will rule as the "Echo Boomers," a generation accustomed to instant gratification, replace the aging Baby Boomers in the workplace. They will ...

Oct42021 by Paul LinusNo Comments

Coupon advertising tips and marketing campaigns

Advertising

Radio and television ads can be expensive and it can be difficult to determine their effectiveness. Creating a marketing campaign using coupon advertising can be a cost effective way to increase business traffic. If a coupon campaign is done properly, the company can get an idea of its effectiveness compared to radio and television ads. Coupon Advertising Targeting Methods There are quite a few options when it comes to coupon advertising target methods. The best type of media methods for targeting customers largely depends on the business model. Some of the different types of media methods for coupon market targeting include: Newspaper inserts - can be quite expensive. Normally larger retail stores use newspaper inserts due to the mass circulation. This method targets the mass...

Sep272021 by Paul LinusNo Comments

How to set up business, advertisement or PR agency

Advertising

Since the beginning of the agency or business has an influence on its future fortunes, people who are considering setting up a public relations or advertising agency need to make sure that their business has a sound footing. One needs to explore to settle on the particular areas they can do well. One also needs to know which areas have good job offers and how they will be able to win good contracts or jobs in those areas. Knowledge about these should form the basis for setting up a new firm or business. Acquiring the necessary information for setting up a successful agency should involve activities like market research, writing successful business plans, building good business networks and relationships, and acquiring relevant skills training and experience. In addition, setting up ...

Sep162021 by Paul LinusNo Comments

Coupon marketing and loss leader advertising tips

Advertising

One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic into the store compared with other expensive advertising methods like radio and television ads. Using coupons as a loss leader is often required to get a substantial amount of potential customers through the door. Loss Leader Advertising Marketing Campaign The basic premise for loss leader advertising is to create a marketing campaign that’s such a bargain that the consumer will jump at the chance to visit the store. Car dealers were notorious for this type of advertising. They would advertise certain vehicles, at or below their cost, to entice customers to visit the dealership. Once...